Privacy policy

Last Updated: 18 July 2026

Shairaa (“Shairaa”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, process, disclose, and protect your information when you visit our website, purchase our products, communicate with us, or otherwise interact with our services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • Our website and online store;
  • Orders placed through our website;
  • Customer support through email, telephone, WhatsApp, social media, or other communication channels;
  • Marketing campaigns, advertisements, forms, surveys, contests, and promotional activities; and
  • Any other interaction you may have with Shairaa.

This Privacy Policy does not apply to third-party websites, applications, platforms, or services that may be linked to or integrated with our website.

2. Information We Collect

Depending on how you interact with Shairaa, we may collect the following categories of information:

2.1 Personal and Contact Information

  • Full name;
  • Email address;
  • Mobile number;
  • Billing address;
  • Shipping or delivery address; and
  • Any other contact information provided by you.

2.2 Order and Transaction Information

  • Products purchased or added to your cart;
  • Order number and order history;
  • Payment method;
  • Transaction status;
  • Billing and shipping details;
  • Returns, exchanges, cancellations, or refund information; and
  • Customer support requests relating to your order.

Complete card, banking, UPI, or payment credentials may be collected and processed directly by authorised third-party payment gateways and financial institutions. Shairaa may receive limited transaction-related information, such as payment confirmation, transaction status, payment method, or reference number.

2.3 Account Information

When you create an account on our website, we may collect:

  • Your name and contact details;
  • Login credentials;
  • Saved addresses;
  • Wishlist information;
  • Order history; and
  • Account preferences.

You are responsible for maintaining the confidentiality of your account credentials and for activities conducted through your account.

2.4 Communications and Customer Support Information

We may collect information you provide when you:

  • Contact our customer support team;
  • Send us an email or WhatsApp message;
  • Communicate with us through social media;
  • Submit a complaint, review, enquiry, or feedback; or
  • Participate in a survey, contest, giveaway, or promotional activity.

These communications may include text messages, photographs, screenshots, product images, call details, and other information voluntarily shared by you.

2.5 Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • Internet Protocol address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Approximate location derived from your IP address;
  • Pages visited;
  • Time spent on the website;
  • Referring website or advertisement;
  • Clickstream and browsing activity;
  • Cookie identifiers; and
  • Website interaction and performance information.

2.6 Marketing and Preference Information

We may collect information regarding:

  • Your communication preferences;
  • Products viewed, searched for, or added to your cart;
  • Wishlist and purchase preferences;
  • Responses to advertisements and promotional campaigns;
  • Discount codes or offers used; and
  • Your consent to receive promotional communication.

3. How We Collect Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, subscribe to updates, or submit information;
  • Automatically through cookies, pixels, analytics tools, and similar technologies;
  • From payment gateways, logistics providers, customer support platforms, and other service providers;
  • From advertising and social media platforms when you interact with our advertisements or pages; and
  • From publicly available sources or business partners where permitted by law.

4. How We Use Your Information

We may use your personal information for the following purposes:

4.1 Processing and Delivering Orders

  • To confirm, process, pack, ship, and deliver your order;
  • To verify order and payment details;
  • To provide order tracking and delivery updates;
  • To communicate regarding delays, failed deliveries, cancellations, exchanges, or refunds; and
  • To prevent fraudulent, unauthorised, or suspicious transactions.

4.2 Customer Service

  • To respond to questions, requests, complaints, and feedback;
  • To assist with product, sizing, payment, or delivery enquiries;
  • To provide after-sales support; and
  • To maintain records of customer interactions.

4.3 Website and Service Improvement

  • To maintain and improve our website;
  • To personalise your browsing and shopping experience;
  • To understand customer preferences and purchasing behaviour;
  • To analyse website traffic and performance;
  • To diagnose technical problems; and
  • To develop new products, services, features, and offers.

4.4 Marketing and Advertising

Subject to your preferences and applicable law, we may use your information to:

  • Send promotional emails, SMS messages, WhatsApp messages, or notifications;
  • Inform you about new collections, launches, discounts, offers, and events;
  • Display personalised advertisements;
  • Measure the effectiveness of advertising campaigns;
  • Create audience segments for advertising; and
  • Remind you about products left in your cart or wishlist.

You may opt out of promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us.

Even after opting out of marketing communication, you may continue to receive essential transactional messages relating to your orders, payments, account, security, or customer support requests.

4.5 Legal, Security, and Compliance Purposes

We may use personal information:

  • To comply with applicable laws, tax requirements, legal proceedings, or government requests;
  • To maintain accounting and transaction records;
  • To detect and prevent fraud, misuse, security incidents, and illegal activities;
  • To protect the rights, property, safety, and interests of Shairaa, our customers, employees, and business partners; and
  • To enforce our website policies, agreements, and terms.

5. Consent and Withdrawal of Consent

Where consent is required, we will process your personal information based on the consent provided by you for the stated purpose.

You may withdraw your consent by contacting us. Withdrawal of consent will not affect processing already undertaken before the withdrawal.

Certain information may still be processed or retained where it is required for completing an order, complying with legal obligations, resolving disputes, preventing fraud, or exercising legal rights.

Withdrawing consent for essential information may affect our ability to provide certain services, process an order, maintain your account, or respond to your request.

6. Cookies and Similar Technologies

We may use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate and improve our website.

These technologies may be used to:

  • Keep products in your shopping cart;
  • Remember account and website preferences;
  • Enable website functionality;
  • Analyse website traffic and customer behaviour;
  • Measure advertising performance;
  • Prevent fraud and improve security; and
  • Display relevant or personalised advertisements.

Some cookies are essential for the website to function, while others may be used for analytics, personalisation, or advertising.

You may manage or disable cookies through your browser settings. Disabling certain cookies may affect the availability or performance of some website features.

7. How We Share Your Information

We do not sell or rent your personal information.

We may share relevant personal information with trusted third parties where reasonably necessary for operating our business and providing our services, including:

7.1 Service Providers

We may share information with:

  • Website hosting and e-commerce platform providers;
  • Payment gateways, banks, and financial institutions;
  • Courier, logistics, warehousing, and delivery partners;
  • Customer support and communication platforms;
  • Email, SMS, and WhatsApp service providers;
  • Cloud storage and technology providers;
  • Analytics and website performance providers;
  • Advertising and social media platforms;
  • Fraud prevention and security service providers;
  • Accountants, auditors, consultants, and professional advisers; and
  • Other vendors assisting with our business operations.

These parties may process information only to the extent required to provide their services, subject to their contractual obligations and applicable law.

7.2 Legal and Regulatory Disclosures

We may disclose information when we believe it is reasonably necessary to:

  • Comply with a law, regulation, legal notice, court order, or government request;
  • Respond to law enforcement or regulatory authorities;
  • Investigate fraud, security incidents, or illegal activity;
  • Protect our rights, property, customers, employees, or business; or
  • Enforce our agreements and policies.

7.3 Business Transfers

If Shairaa undergoes a merger, acquisition, restructuring, financing, sale of business, transfer of assets, insolvency, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

8. Third-Party Payment Services

Payments made through our website may be processed by third-party payment gateways and financial institutions.

Your payment information will be subject to the privacy policies and security practices of the relevant payment provider. We recommend reviewing the payment provider’s terms and privacy policy before completing a transaction.

Shairaa is not responsible for the independent privacy, security, or data-processing practices of third-party payment providers.

9. Advertising and Analytics Services

We may use third-party advertising and analytics services to understand website usage, measure campaign performance, and display relevant advertisements.

These providers may use cookies, pixels, device identifiers, and similar technologies to collect information regarding your interaction with our website and advertisements.

Information collected by third-party platforms is also governed by their respective privacy policies and account settings.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete the purpose for which it was collected;
  • Process and maintain transaction records;
  • Provide customer support;
  • Comply with accounting, taxation, legal, and regulatory obligations;
  • Prevent fraud and resolve disputes; and
  • Establish, exercise, or defend legal claims.

The applicable retention period may vary depending on the nature of the information, the purpose of processing, contractual requirements, and applicable law.

When personal information is no longer required, we may securely delete, anonymise, or aggregate it, unless continued retention is required or permitted by law.

11. Data Security

We use reasonable administrative, organisational, technical, and physical safeguards designed to protect personal information from:

  • Unauthorised access;
  • Loss or misuse;
  • Alteration;
  • Accidental disclosure;
  • Destruction; and
  • Other unlawful processing.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. You provide information and use our website at your own risk.

You should never share your password, OTP, banking PIN, card PIN, CVV, or other confidential financial credentials with any person claiming to represent Shairaa.

12. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Request information about the personal data processed by us;
  • Request access to your personal information;
  • Request correction or updating of inaccurate or incomplete information;
  • Request deletion or erasure of personal information that is no longer required;
  • Withdraw consent previously provided;
  • Opt out of promotional communications;
  • Raise a grievance regarding the processing of your personal information; and
  • Nominate another individual to exercise applicable rights in the event of death or incapacity, where provided by law.

To protect your privacy and security, we may request reasonable information to verify your identity before acting on a request.

Certain requests may be restricted where retaining or processing the information is required for completing a transaction, complying with law, preventing fraud, protecting legal rights, or fulfilling another lawful purpose.

13. Grievance Redressal

You may contact us if you have any questions, concerns, complaints, or requests relating to:

  • This Privacy Policy;
  • The collection or use of your personal information;
  • Correction or deletion of your information;
  • Withdrawal of consent;
  • Marketing preferences; or
  • Any suspected misuse or unauthorised disclosure of your information.

We will review and respond to valid requests within a reasonable period and in accordance with applicable law.

14. Children’s Privacy

Our website and products are intended for individuals who are legally capable of entering into a contract or for use under the supervision of a parent or lawful guardian.

We do not knowingly seek to collect personal information from children in violation of applicable law.

Where the processing of a child’s personal information requires verifiable consent from a parent or lawful guardian, we may request appropriate information or verification before providing the relevant service.

A parent or lawful guardian who believes that a child has provided personal information without appropriate consent may contact us to request its review or deletion.

15. International Data Transfers

Some of our technology, hosting, analytics, advertising, payment, communication, or service providers may process or store information outside India.

Where personal information is transferred outside India, we will take reasonable steps to ensure that the transfer is conducted in accordance with applicable law and that appropriate safeguards are used where required.

16. Third-Party Links

Our website may contain links to third-party websites, social media platforms, payment services, or applications.

Shairaa does not control and is not responsible for the content, privacy practices, security, or operations of these third parties. You should review their privacy policies before providing them with personal information.

17. Accuracy of Information

You are responsible for ensuring that the information provided by you is complete, accurate, and current.

Please update your account information or contact us if your name, address, mobile number, email address, or other relevant details change.

We will not be responsible for failed deliveries, communication issues, or other consequences arising from inaccurate or incomplete information provided by you.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our business operations;
  • Website functionality;
  • Technology and service providers;
  • Data-processing practices; or
  • Applicable laws and regulatory requirements.

The updated version will be published on this page with a revised “Last Updated” date. Material changes may also be communicated through the website, email, or other appropriate means.

Your continued use of our website after an updated Privacy Policy becomes effective will be subject to the revised policy.

19. Contact Us

For privacy-related questions, requests, concerns, or grievances, please contact

Email: legal@shairaa.com